The outbreak of the Coronavirus pandemic followed by a lockdown across territories have shaken the very foundation of retail industry affecting Talent management and Hiring strategies. Retail brands are feeling the effect every time there’s an Unlock version in India, mainly through consumer behavior.
According to a Nielson report on “Concerns are a likely tipping point for local Brand Growth” the disrupted supply chain has resulted in and impact on product and brand choices, and it’s likely to break the long-time purchasing habits irreversibly. If you are a recruiter looking to hire the right candidate in fashion retail, or an agency hiring for fashion and retail, here’s what you need to know…
Demand-supply impacting hiring
Well known domestic brands are known to have taken multiple steps during the lockdown to ensure hassle free functioning of their delivery chain. This step got them more demand after they partnered with logistics franchises that ensures door to door supplies even in such difficult times. Local brand owners have also admitted that while most of their revenue comes from exports, they had to suffer a huge loss due to worldwide lockdown. However, things seem to get better as shifting consumer behaviour has impacted job opportunities in the fashion retail industry locally. The demand trends in non-metro cities remain positive fueling job openings and economic recovery in the country.
Consumer Interests
Ever since the pandemic caused industries around the world to suffer a great deal, more than ever, consumers now want to know about the A to Z of how a product reaches them. From farm to factory to distribution, they want details of all the safety measures being taken by the company to make the product reach them. This heightened emphasis on maintaining and upkeeping of sanitation and hygiene has increased, so has the interest of the customer.
Vocal for local
The idea behind being vocal for local is to support retail brands which understand their consumers way better than any other company, while providing support and appreciation to our artisans and workers who put in so much effort to deliver a product to our doorstep. Just in case you are a Fashion Retail brand looking to hire a manager in apparel industry or seek advice from retail recruitment consultants on hiring the right candidate for a fashion brand that caters to Indian brands, we can help you hire the right candidate.
Homegrown fashion brands feel optimistic about their future and look forward to expand their reach. While most of them have set goals for this financial year they make sure these goals are short term, which when accomplished will decide what the future holds for them.
