Store design | Interiors & VM | Fixtures: The new Massimo Dutti store concept is based on a progressive evolution of the original boutique style. The change is based primarily on finishes and shapes for warmer, more contemporary spaces and environments. Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details – the signature of Massimo Dutti.
About the company: Massimo Dutti was created in 1985 in Spain, and was originally limited to menswear. In 1995, it launched its first womenswear collection, with a variety of styles from casual to sophisticated and timeless. Today, it has a commercial presence in 73 countries between Europe, America and Asia with over 755 stores.
The chain belongs to the Inditex Group, one of the largest fashion retailers in the world with over 7,013 stores in 88 markets. In addition to Massimo Dutti, Inditex owns seven other fashion chains: Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Homeand Uterqüe. (HO)
