After successful run by the Online retailers, Is buy-online,pick-up-in-store service (BOPIS) bupkis or a worthwhile investment for retailers in India?

But as per a survey of 500 consumers conducted in US on their customers, a considerable number of shoppers do take advantage of buy-online, pick-up-in-store services, though it is not the majority and many feel there is a good room for improvement.

Having said that, Shoppers are quite positive about the experience. They have a clear desire to navigate seamlessly across channels and are even picking retailers based off BOPIS availability. Although, despite the great experience, the majority are still buying online and picking up in-store infrequently.”

When they were asked how frequently they bought, 44% of the respondants said they bought online and picked up in store “every few months. Whereas 25% percent said they use the service monthly, 13% used it weekly, and 14% said they only bought online and picked up in store once.

Some of the interesting findings of the study:

  • 99% of those surveyed were pleased with buy-online, pick-up-in-store services; 70% were “very pleased,” and 29% were “somewhat pleased.”
  • Only 1 percent of those surveyed were disappointed.
  • 29% percent said they decided where to shop based on BOPIS

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