This email address is being protected from spambots. You need JavaScript enabled to view it.


  • Please Enter Full Name
    Please Enter A Valid Email ID
    Please Enter A Phone Number
    Invalid Input
    Please Prove You Are Human
Friday, 27 May 2016 18:33

After successful run by the Online retailers, Is buy-online,pick-up-in-store service (BOPIS) bupkis or a worthwhile investment for retailers in India?

Written by 
Rate this item
(0 votes)

But as per a survey of 500 consumers conducted in US on their customers, a considerable number of shoppers do take advantage of buy-online, pick-up-in-store services, though it is not the majority and many feel there is a good room for improvement.

Having said that, Shoppers are quite positive about the experience. They have a clear desire to navigate seamlessly across channels and are even picking retailers based off BOPIS availability. Although, despite the great experience, the majority are still buying online and picking up in-store infrequently.”

When they were asked how frequently they bought, 44% of the respondants said they bought online and picked up in store “every few months. Whereas 25% percent said they use the service monthly, 13% used it weekly, and 14% said they only bought online and picked up in store once.

Some of the interesting findings of the study:

  • 99% of those surveyed were pleased with buy-online, pick-up-in-store services; 70% were “very pleased,” and 29% were “somewhat pleased.”
  • Only 1 percent of those surveyed were disappointed.
  • 29% percent said they decided where to shop based on BOPIS
Read 1558 times Last modified on Monday, 12 September 2016 15:55

Share this post

Submit to DeliciousSubmit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TechnoratiSubmit to TwitterSubmit to LinkedIn
Ajey Chaudhary

Ajey Chaudhary has diverse experience in Global Talent Acquisition, specializing in attracting talent for fortune 500 companies. He is currently heading the Recruitment function for Prometheus Consulting. He takes keen interest in Photography, biking and reading in his spare time.



Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Who We Are

Prometheus Consulting Is A Global Recruitment Agency. We at Prometheus Consulting  have specialised recruiters working closely with our panel of subject matter experts finding you the right person for the job


More About Us

Get In Touch

410, Vishal Tower, Janakpuri District Centre, Delhi-58

This email address is being protected from spambots. You need JavaScript enabled to view it.


Find Us On Social Sites

FacebookTwitterGoogle BookmarksLinkedIn
Get Updates Directly Into Your Inbox