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Ajey Chaudhary

Ajey Chaudhary

Ajey Chaudhary has diverse experience in Global Talent Acquisition, specializing in attracting talent for fortune 500 companies. He is currently heading the Recruitment function for Prometheus Consulting. He takes keen interest in Photography, biking and reading in his spare time.


Fashion JobsBuild A Nexus Between the Consumer and Retailer:

Often behind the brightness of glamour world and trances of fashion fiesta, you forget to recognise the real figures associated with creating the most desirable and loud vogue reigning the world of fashion. We all are used to seeing the onscreen supermodels and celebutante fashion designers but never let ourselves realise the basic fact that there is another world behind this colourful entity which are the actual pillars of the fashion world. They are the basic makers and manufacturers very deeply associated with fashion jobs. They are the raw material suppliers, the merchandisers, the small structural designers, the tailors, the fabric dyers, the transporters, the publishers and the advertisers and finally the retailers, all of them play the role of a bridge between the exporters, buyers, and consumers. So, the story of fashion jobs does not only limit itself to a small entity of designers, models, and trendsetters. There are a lot of figures, factors, duties, and responsibilities which work together to build up a brand or to make a brand famous and popular within the consumer world.

Fashion Jobs Help You to Become the Anchor of Upcoming Style and Trend:

The role of every off-screen manufacturer is important for the new fashion or to set a brand name in the market. Ranging from the quality of the thread to manufacturing it into a proper dress with impeccable stitching, desirable design, eco-friendly colour dyeing of the cloth, and promoting it in the market through proper advertisement and transporting it to the retailer, all counts on building a good name of any brand. Members associated with fashion jobs must understand the demand of the consumer. In fact, size and choice of colour is also a big factor which employees in fashion jobs must keep in mind. Remember, since you are a pivotal anchor of the new vogue you cannot skip the smallest of the details that a buyer demands or a consumer requires. Most importantly, you must have a proper knowledge about the market economy and the power to analyse the buying capacity or the demand in the requirement of the market. And having a lucid knowledge of these characters of the market would lead to profit or help to build up the brand fame quickly.

Among All Other Fashion Jobs, Merchandiser Plays A Big Role:

The merchandising department is the interface between marketing and production departments. Many times, merchandising department takes care of costing and pricing of apparels. Merchandisers act as protagonists in the apparel industry as they take care of various responsibilities like external and internal communication between the exporter, buyer, retailer, and consumer. Other than this, it does sampling, lab dips, accessories and trims, preparing internal order sheets and purchase orders, advising and assisting in production, advising the quality department about maintenance of quality level, giving and following shipping instructions, helping the documentation department extensively, shouldering the responsibility for inspections and finally following the shipment to its destination.

So, now you can understand that the more enchanting, attractive, valuable and indeed famous a brand is the more vigorous hard work has been incorporated behind it by different members who are into the arena of fashion jobs.


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Friday, 07 October 2016 11:59

Top Hiring Trends in India

Emerging trends in Recruitment industry

“Great vision without great people is irrelevant.”

-Jim Collins

Getting the right person on-board is indispensable for growth of an organization.  Staffing industry is getting increasingly dynamic and transactional in recent times for solutions like providing corporate training, pay-roll processing, recruitment process outsourcing.

With Elimination of obsolete laws, regulations and administrative structures, Opening up of new sector like Aviation and retail etc for FDI, The Indian success story has just began.

As the economy will grow, companies will face an increasing challenge of hiring the right talent. Coupled with the shrinking HR budgets the HR managers and business owners will find it more and more difficult to hire the right talent without loosing focus on their core strategic function.

With a huge focus on “Make in India” by our Prime Minister Mr. Modi attracting the right talent and cultivating it becomes imperative for manufacturing companies. As beautifully stated by Ashley Salvador in one of her blog “After all, who needs quality, qualified employees more than industries with complex and technical products”

Business leaders believe that where on one hand they need to focus toward attracting the talent toward the organization as an employer of choice, they also need to stay focused on their core objective of providing their customers and client the best product and services. In recent times we’ve observed that the outsourcing certain monotonous and time can resource consuming transactional HR process are driven by the top management.

Recruitment Process outsourcing (RPO) specialists are increasingly making use of social media and analytics to deliver both efficiency and experience to their clients. RPO companies specialising in certain niche sector like Pharma, Publication and Media, Fashion and apparel have a huge network and deep conncetion with the active and passive job seekers, since they are industry specific, they are in a better position to provide the job seeker a better matchning position based on his/her proirities and on the other hand they help employers hire a candidates whos preferences are in line with them thus creating a better retension and a win win situation to all.

Employee Referrals will grow and companies will rely more and more toward recruiting new hires through employee referrals. This enables companies to hire talent who are better aligned with the on job expectations, it also help company source passive job seekers who otherwise will never be available in the talent pool through the conventional recruiting process.

Data will drive recruitment. Like all other business decision, companies will effectively use data analysis to track the most effective and efficient sourcing and selection methods. With the help of Big Data, it will become possible for the employers to target, may be the right company, a particular location, or an experience level to get the best out of their sourcing efforts. Effective use of data will add another dimension to the recruitment strategy which was previously un know to the HR manager.

Automation of certain recruitment process will increase. With the disruptive technologies like Chatbot (which as per Mya can automate 75% of recruitment processes) Asynchronous Video conferencing, Online assessments, Applicant tracking systems etc. will help the Talent acquisition teams to consolidate and focus on more intelligent tasks.

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Employer brand is the term commonly used to describe an organization's reputation as an employer.

A company has a reputation to protect towards its customers, its product, services it delivers. But it also has a reputation as an employer of choice.

Attracting and retaining the best talent in an envoirnment of more job shoppoers then job seekers, employer branding plays a crucial role in determining the companies success. As per LinkedIn report, A strong talent brand reduces the cost per hire by 50% and lowers the turnover rates by 28%.

Infact 78% of Indian professionals mentioned they consider the employers reputation as a place to work, co-workers and recognition before cosidering an offer, which together can be accounted as an Employer Brand.

Where Indian HR leaders significantly belive that it affects the quality of hire, there is very little that is done to enhance their companies image as an employer.

Where compensation and competetion to hire the best talent is so stiff in job market, Employer brand plays a crucial role in towards attracting human capital.

Social media and employer brand focused sites like facebook and glassdoor have made the world so small that establishing and developing employer as a brand of choice showcasing why the best talent should apply to their companies needs to be defined.

Another importand aspect of building a good employer brand is Stumilating Employee Productivity. When employee experiences the reality of “brand promise” upon joining, they align themselves with the values of an organisation better, thus being a part of the big picture and greater purpose thus laying foundation stone towards an engaged workforce.

Ambience definitely adds on to the public image of a restaurant, Similarly advantages of distinct employer branding strategy is evident.  The consistent communication of corporate vision and culture helps a business find the right people, retain good performers and GROW, both internally and externally. It enhances the External reputation of an organisation when the employees become the brand ambassdor who communicate the value and mission of the organisation to their professional and personal network.

A job seeker accepting a job offer based on his acceptance of an employer based on his personal allignment with the employer brand, automatically retention becomes stonger as compared to someone who rather out of desperation, spurring acceptance of a job offer with just any company.

PROMETHEUS CONSULTING can help you declare an employer brand, We provides excellent advice for the starters, Crucial first steps include contemplating business needs, identifying target groups, establishing performance metrics and formulating effective messaging.

PROMETHEUS CONSULTING is a talent networking platform providing contingency recruitment solutions along with RPO and branding stratergy to Apparel Export and Retail Industry.

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Friday, 27 May 2016 18:48

Massimo Dutti debuts in India

Store design | Interiors & VM | Fixtures: The new Massimo Dutti store concept is based on a progressive evolution of the original boutique style. The change is based primarily on finishes and shapes for warmer, more contemporary spaces and environments. Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details - the signature of Massimo Dutti.

About the company: Massimo Dutti was created in 1985 in Spain, and was originally limited to menswear. In 1995, it launched its first womenswear collection, with a variety of styles from casual to sophisticated and timeless. Today, it has a commercial presence in 73 countries between Europe, America and Asia with over 755 stores.

The chain belongs to the Inditex Group, one of the largest fashion retailers in the world with over 7,013 stores in 88 markets. In addition to Massimo Dutti, Inditex owns seven other fashion chains: Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Homeand Uterqüe. (HO)

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Textile manufacturer Arvind Limited's e-commerce division Arvind Internet which has launched its omni-channel fashion portal NNNow.Com, expects to mop up 10-15 per cent of its business from online sales in the next three to five years, a top company executive has said.

Arvind also expects to double its revenues by 2020 to become a $1 billion (around Rs 6,700 crore) company, Kulin Lalbhai, Executive Director, Arvind Limited told a news agency.

The company expects to integrate all its 1,200 offline stores across its 35 brands by the middle of this fiscal.

Lalbhai said the company is integrating 100-150 stores every month and by the middle of this fiscal its entire offline stores would be digitised and live.

The company will follow a top-down model while integrating stores, covering the top 15 cities first.

NNNow.Com will integrate online and in-store shopping with same-day hyper-local delivery, store pick-ups for online orders, same-day hassle free returns at stores and India-wide inventory access to customers, the report said.

Besides its own brands, NNNow.Com has entered into third-party tie-ups with more than two dozen brands to sell their products on their portal.

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Aditya Birla Fashion and Retail, an Aditya Birla Group company, has acquired the rights for global fashion chain Forever 21 in India from the current franchisee Diana Retail for an undisclosed sum.

Forever 21 had a three year old tie up with DLF Brands and wanted to exit the partnership for a much aggressive play in the country. Earlier, Myntra was also reported to be in talks to buy the rights of Forever 21.

The acquisition includes Forever 21's its exclusive online and offline rights for Indian market and its existing store network in India, Aditya Birla Fashion and Retail said in a press release on Wednesday.

Forever 21 is among the fastest growing fashion retailers in the world with a large network of more than 700 stores worldwide.

"The proposed acquisition is in line with our strategic intent to create the largest integrated branded fashion player in the country. With the acquisition of Forever 21 India business, we aim to create a strong foothold in the womenswear business in the western wear segment," Pranab Barua, Managing Director, ABFRL said ahead of the acquisition.

"Currently, the western womenswear segment is growing at more than 20 per cent. The proposed acquisition will further strengthen leadership position of ABFRL in the branded fashion space," he added.

Forever 21 expects that its partnership with ABFRL will help establish it as one of the largest womenswear brand in the country.

"The young demographics of the country and emergence of fast fashion segment offers opportunity for rapid growth for the brand," Jatin Malhotra, Director, Global Expansion, Forever 21 said.

Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the US, Australia, Brazil, Canada, China, France, Germany and others. Forever 21 has brands like Forever 21, XXI Forever, Love 21 and Heritage in its portfolio. (SH)

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Friday, 27 May 2016 18:39

Fashion industry statistics India

The textile and clothing sector is one of the oldest industries in India. According to the Indian Brand Equity Foundation (IBEF) it is the close linkage of the textile industry to agriculture (for raw materials such as cotton) and the ancient culture and traditions of the country, in terms of textiles, that make the Indian textiles sector unique in comparison to the same industries of other countries.
The Indian textile industry is estimated around 108 billion dollars and is expected to reach 223 billion dollars by 2021. This industry employs over 45 million people directly, and 60 million people indirectly. It Indian Textile Industry contributes approximately 5 per cent to India’s gross domestic product (GDP), and 14 per cent to overall Index of Industrial Production (IIP). The textile industry is also one of the largest contributes to India’s export with approximately 13.5 percent of the country's total export of 42.2 billion dollars.

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There's more to the fashion industry than edgy couture designing. We bring to you some prominent careers options.

The fashion industry is a fast-paced, increasingly complex world that integrates creativity, design, business, and technology. The variety of opportunities in the industry attracts people with many different interests, goals and abilities. Some career fields require artistic creativity and originality, while others require business know-how and management skills.

The word 'fashion' is associated with designing of clothes, but fashion careers exist in the areas of art and design, communication and presentation, as well as in business and technology.

Aspiring fashion designers must be artistic and creative with an eye for colour, texture and pattern, possess good drawing skills, practical skills for producing clothes, be able to communicate ideas through sketches or computer-aided images, work out costs and budgets and, if freelancing, be able to market their own work, negotiate with clients and buyers, as well as handle the business. Entry into the industry without formal training would be difficult, but for those who are very talented and have an exceptionally good portfolio, ambition and perseverance, it may be possible.

Accessory designers conceptualise and create designs for footwear, handbags, ties, belts, hats, gloves, etc., to go with your attire. Jewellery designers are usually categorised under the gem and jewellery industry. Costume designers work mainly for films, television and theatre.Fashion journalists produce editorial copy for fashion magazines, newspapers, websites and television. Fashion photographers conceptualise and shoot photos andor videos to present clothes and accessories in an appealing manner.

Fashion designers mostly work for clothing manufacturers or exporters designing clothes for the mass market. Fashion merchandisers are employed as retail buyers or managers, merchandisers for apparel manufacturers, retailers, design studios, etc. Prospects are currently very bright for those who wish to work in the fashion industry.

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Gap is going to file for bankruptcy.

That might sound like a bold, even reckless prediction. But given Gap’s downward spiral, the San Francisco apparel giant will not survive without a radical restructuring only made possible by U.S. Bankruptcy Court.


Put simply: The company’s business model is irreparably broken.

Gap still enjoys considerable financial resources, so it can delay the inevitable, perhaps for a few years. But it has crossed an unfortunate threshold that even if the retailer manages to revitalize its product line — a big if — the challenges that Gap faces both internally and industry-wide make a comeback highly unlikely.


“Gap Inc. is committed to maintaining a fiscally disciplined approach in the pursuit of transforming our business,” Gap spokeswoman Jennifer Poppers said. “We have a strong balance sheet, healthy free cash flow, and we make prudent financial policy decisions.”

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But as per a survey of 500 consumers conducted in US on their customers, a considerable number of shoppers do take advantage of buy-online, pick-up-in-store services, though it is not the majority and many feel there is a good room for improvement.

Having said that, Shoppers are quite positive about the experience. They have a clear desire to navigate seamlessly across channels and are even picking retailers based off BOPIS availability. Although, despite the great experience, the majority are still buying online and picking up in-store infrequently.”

When they were asked how frequently they bought, 44% of the respondants said they bought online and picked up in store “every few months. Whereas 25% percent said they use the service monthly, 13% used it weekly, and 14% said they only bought online and picked up in store once.

Some of the interesting findings of the study:

  • 99% of those surveyed were pleased with buy-online, pick-up-in-store services; 70% were “very pleased,” and 29% were “somewhat pleased.”
  • Only 1 percent of those surveyed were disappointed.
  • 29% percent said they decided where to shop based on BOPIS

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Who We Are

Prometheus Consulting Is A Global Recruitment Agency. We at Prometheus Consulting  have specialised recruiters working closely with our panel of subject matter experts finding you the right person for the job


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